Privacy policy

Effective Date: 10 July 2026

Welcome to Miruthika Products, a brand owned and operated by Miruthika Enterprises. We are committed to protecting your privacy and ensuring that your personal information is handled responsibly, securely, and transparently.

This Privacy Policy explains how we collect, use, store, disclose, and protect your information when you visit our website https://www.miruthikaproducts.com/, place an order, or interact with our services.

By accessing or using our website, you agree to the practices described in this Privacy Policy.

1. Business Information

Legal Business Name: Miruthika Enterprises

Brand Name: Miruthika Products

Business Address:
No. 3/72, 2nd Floor,
Old Mahabalipuram Road (OMR),
Kelambakkam, Thiruporur Taluk,
Chengalpattu, Tamil Nadu – 603103, India

Customer Support Email: miruthikaproducts@gmail.com

Customer Support Phone: +91 99622 01754

Website: https://www.miruthikaproducts.com/

2. Information We Collect

We collect information necessary to provide our products and services efficiently.

Personal Information

When you place an order, create an account, subscribe to updates, or contact us, we may collect:

Full Name
Mobile Number
Email Address
Billing Address
Shipping Address
City, State, PIN Code
Payment Information (processed securely through our payment partner)
Order History
Customer Service Communications

Automatically Collected Information

When you browse our website, we may automatically collect:

IP Address
Browser Type
Device Information
Operating System
Pages Visited
Date and Time of Visit
Referral URLs
Website Usage Information

This information helps us improve website performance and user experience.

3. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to:

Improve website functionality
Remember your preferences
Analyse website traffic
Understand customer behaviour
Enhance website security

You may disable cookies through your browser settings; however, certain features of our
website may not function properly.

4. How We Use Your Information

We use your information to:

Process and deliver your orders
Verify payments
Provide customer support
Respond to your enquiries
Send order confirmations and shipping updates
Improve our products and services
Maintain website security
Prevent fraud and misuse
Comply with legal and regulatory requirements
Send promotional communications where permitted by law

We use your information only for legitimate business purposes and never sell your personal information.

5. Payment Information

Payments on our website are processed securely through Razorpay.

Miruthika Products does not store your complete debit card, credit card, UPI, or banking
credentials on our servers.

Payment information is handled in accordance with the security standards and privacy practices of Razorpay and applicable financial regulations.

6. Third-Party Services

To operate our business efficiently, we may share limited information with trusted service providers, including:

Razorpay (Payment Processing)
Professional Courier Services (Order Delivery)
Google Analytics (Website Analytics)
Email Communication Platforms
Website Hosting Providers
Technical Support Providers

These service providers are authorised to use your information only to perform services on our behalf and are expected to maintain appropriate confidentiality and security measures.

7. Google Analytics

We use Google Analytics to understand how visitors use our website.

Google Analytics may collect information such as:

Pages visited
Time spent on the website
Device type
Browser type
Geographic region
Traffic sources

This information is aggregated and does not personally identify individual users.

8. Marketing Communications

With your consent, we may send:

Product updates
New launches
Promotional offers
Festival offers
Newsletters
Company announcements

You may unsubscribe from promotional communications at any time by using the unsubscribe option included in our emails or by contacting us directly.

Transactional communications such as order confirmations, invoices, and shipping updates will continue to be sent as necessary.

9. Data Security

We take reasonable technical and organisational measures to safeguard your personal
information from:

Unauthorised access
Alteration
Disclosure
Misuse
Loss
Destruction

Our website uses industry-standard security practices, including secure connections (HTTPS), access controls, and periodic security updates.

While we strive to protect your information, no method of internet transmission or electronic storage is completely secure. Therefore, we cannot guarantee absolute security.

10. Data Retention

We retain your information only for as long as necessary to:

Fulfil your orders
Provide customer support
Maintain business records
Comply with legal, tax, and regulatory obligations
Resolve disputes
Enforce our agreements

Once information is no longer required, it is securely deleted or anonymised wherever
reasonably practicable.

11. Your Rights

Subject to applicable law, you may have the right to:

Access your personal information
Request correction of inaccurate information
Request deletion of your personal information
Withdraw consent for marketing communications
Request information regarding the processing of your data

To exercise these rights, please contact us at:

Email: miruthikaproducts@gmail.com

12. Children's Privacy

Our website is intended for individuals aged 18 years or older.

We do not knowingly collect personal information from children below the age of 18. If we become aware that such information has been collected inadvertently, we will take reasonable steps to delete it promptly.

13. Third-Party Links

Our website may contain links to external websites operated by third parties.

We are not responsible for the privacy practices, security, or content of such websites. Users are encouraged to review the privacy policies of third-party websites before sharing personal information.

14. International Users

Currently, Miruthika Products offers delivery within India only.

If our services are expanded internationally in the future, this Privacy Policy may be updated to reflect additional compliance requirements.

15. Compliance with Applicable Laws

We process personal information in accordance with applicable Indian laws and regulations, including those relating to data protection, information technology, consumer protection, and electronic commerce.

16. Changes to this Privacy Policy

We reserve the right to modify or update this Privacy Policy at any time to reflect changes in legal requirements, business practices, or our services.

The revised version will be published on our website with an updated Effective Date. Continued use of our website after such updates constitutes acceptance of the revised Privacy Policy

17. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, please contact us:

Miruthika Enterprises
Brand: Miruthika Products

Address:
No. 3/72, 2nd Floor,
Old Mahabalipuram Road (OMR),
Kelambakkam, Thiruporur Taluk,
Chengalpattu, Tamil Nadu – 603103, India